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Independent Electrical Sales Agency

Serving the Electrical Wholesale Market throughout the North West of England


Lawrence Crawford Agencies (LCA), was established 1983 for the sole purpose of serving the Electrical Wholesale Market in the North West of England. Seven Key Counties, Cumbria, Lancashire, Cheshire, Greater Manchester, Merseyside and North Wales. We currently represent several Market leading Manufacturers.


Elliott Crawford joined the business over 11 years ago, now a Partner, to ensure we see more of our customer base, more often, therefore guaranteeing a higher level of personal service.

Natalie Crawford manages our office, looking after all aspects of our sales and marketing and can be reached at


In 43 years, we have provided the most comprehensive range of products and continue to maintain the most competitive pricing.  Nothing new to our existing Wholesale Distributors.


We have been members of the MAA since 1997 and in 2012 won the MAA's Manufacturer's Agents of the year award for UK and Ireland. We are also members of the International Union of Commercial Brokers and in 2019 became members of the Network of Electrical Sales Agents UK.  Our goals have always been to maintain the most prompt response with Technical Support, Competitive Pricing and Product Availability, enabling the wholesale distributor to make an immediate and informed decision and the opportunity for them to get back to the customer sooner, giving them a commercial edge.


We have in excess of 360 Electrical Wholesalers including; Nationals, Buying Groups and Independents here in the North West.  We continually market to each of our Wholesalers on behalf of our Manufacturers to help raise awareness in the following manner: Regular Personal Visits, Direct mail, Email and Telesales. In addition to this having developed a strong relationship with Contractors, Developers, Architects and Specifiers helping share the individual products features and benefits. 


LCA takes a personal interest in all  our customers needs, and with working closely with our Manufacturers we can tailor make a package to best suit individual requirements, ensuring complete satisfaction every time.


Our aim is to help maximise the Wholesaler's Sales and Profitability by supporting them with a fast and efficient service, in addition to offering a whole range of point of sale material, on behalf of the Manufacturers we represent. We even produce a FREE in house USB memory stick for our Wholesalers Trade Counter's media screens. The memory stick promotes the Manufacturers products in full animation on a continual loop, so the silent salesman in the Trade Counter area. In its simplest terms, it's all about growing the sales.   



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Over the phone or online

Lawrence Crawford

Elliott Crawford


07976 952540

08704 601775





07801 490483

08704 601775




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